The Fellowship for CEOs and Executive Teams
Build repeatability
into your business.
Retrocause is a fellowship for founding and operating CEOs scaling post-traction companies with clarity, control, and purpose — using a proven operating system, not more guesswork.
The Problem
Hope is not a strategy.
Building a company is inherently ambiguous. There are countless paths, constant decisions, and rarely a clear signal on what matters most. Teams move fast, test ideas, and follow instinct — but without a shared system, it's hard to know what's actually working.
Retrocause brings clarity to the ambiguity. It helps companies focus on what matters, measure what works, and build a business that grows with intention.
The LEVERS OS
An operating system for revenue growth
Five steps. Two cycles. One system that replaces guesswork with data-driven decisions.
W3: Why, Who, What
W3 is the framework to figure out your true ideal client profile (ICP). Why does your business exist? Who specifically do you serve? What do you actually offer them? Everything else flows from here.
The Map
The Map is your revenue model — how your business actually makes money. And no, this isn't just a sales function. It's the math equation that describes your entire business, and the shared map every leader can follow when revenue stalls and you need to know which lever to pull.
Validating Assumptions
A series of clearly defined micro-experiments — constrained, measured, and tied to your revenue formula — that tell you what to focus on now and what comes next. Validate the highest-risk assumptions before you spend on them.
KPIs That Matter
The KPIs that matter are the ones tied to your most important assumptions. When the numbers move, you know your strategy is working. When they don't, you know which lever to pull next.
The Data-Driven Plan
Your living financial model — but you don't need to be a CFO to build it or run it. The Data-Driven Plan turns your Map and KPIs into a decision-making engine that tells you where you're headed and which levers to pull.
The Fellowship
Two years. Two cycles. Mastery.
The Retrocause fellowship isn't a weekend workshop. You'll complete the full LEVERS operating system by the end of Month 1 — then spend two years refining it through monthly group masterminds and quarterly 1:1 advisor sessions until the system becomes how you run your business.
Results come fast. The two years make them permanent.
Learn more about the fellowshipStructured Framework
The LEVERS operating system, run twice with full support
Peer Community
A group of CEOs running capital-efficient companies, building alongside you
Expert Guidance
Direct access to Amos Schwartzfarb and the Retrocause team
Accountability
Regular check-ins, milestones, and real data reviews
Proof It Works
Built on real-world results
Skiptown
Used the W3 framework to clarify their positioning and unlock a new revenue stream for their pet resort business.
Business.com
Applied the Map to identify hidden growth levers that were already inside their business — no new spend required.
1,000+ Startups
The LEVERS framework has been tested and refined across a thousand startups at every stage, from pre-revenue to $10M+ ARR.